My friend Amanda is a passionate lover of Krispy Kreme donuts. I ran into her one day, and she was distraught because she had heard that Krispy Kreme landed on some list of "Companies Most Likely to Fail in 2009." I said what I could to console her; told her that even if they have to close some locations, surely Krispy Kreme as a brand will not disappear -- but words seem hollow at a time like this, they really do. So I decided to shut up and take action. This morning, I loaded the kids in the car -- daylight savings time, so we were all messed up anyway -- and drove straight to Krispy Kreme. We were happy:
And felt good knowing that we were doing our small part to help a donut powerhouse in need.
We're pulling for you, Krispy Kreme. Stay Hot Now, baby!